Why IPs Still Matter
Between privacy regulations, cookie restrictions, and fragmented user journeys, reliable identity is getting harder. Yet every visit still exposes a network perimeter: an IP address. On its own, an IP is noisy. Combined with curated datasets and real‑time intelligence, it becomes a powerful context signal.
From Raw IP to Clean Signal
- Geography: Country, region, city, timezone for personalization and routing.
- Network: ASN and ISP for organization detection and quality scoring.
- Security: Proxy/VPN/TOR, hosting facility, crawler detection, and threat tiers.
- Business Context: Datacenter vs residential, carrier identification, and connection type.
IPDrift aggregates and normalizes these attributes with sub‑100ms lookups, caching, and strict uptime SLAs.
High‑Value Applications
- Attribution without Cookies: Location and carrier context improve channel and campaign analysis.
- Account Intelligence: Detect company traffic by ASN and enrich with CRM segment rules.
- Fraud & Abuse Control: Step‑up auth or throttle risky traffic from anonymizers or TOR.
- Experience Tuning: Show local currency, language, and content by region instantly.
Implementation Blueprint
- Capture IP on the edge or server. Avoid client‑side spoofing risks.
- Query IPDrift’s
/v1/lookupand cache responses for an hour. - Store minimal fields you need; avoid PII. Log derived signals for analytics.
- Start with soft gates and monitoring; tighten controls as confidence grows.
Measuring Impact
Track changes in conversion, bot traffic share, chargebacks, and support load. Teams typically see faster fraud resolution, clearer attribution, and better geo‑fit experiences within days.